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Content, Copywriter & Digital Storytelling

Culinary Moxie Editorial Services

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Click here see my brand work

Uber Eats, Google, Nomiku, Zagat, The Food Network, Michelin Green Guide, Tasting Table, Tastemade.
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Sous Vide at Home: The Modern Technique for Perfectly Cooked Meals

Creative conception from proposal to publication of best-selling cookbook for Nomiku.
Nomiku Link to Story
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This is The Color Factory

Check out The Color Factory, an interactive pigmented playground. Garnered 1.3M views in 24 hours.
Tastemade Travel Link to Story
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Uber Eats

Content writer and copy strategist on the CRM Product Design team for Uber Eats.
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Google Maps Geo-Location Services

You know those write restaurant and activities blurbs that pop up on Google Maps? I wrote lots of them.
Google Maps Link to Story
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Microsoft's Sidewalk Online Regional Guide

Worked with a cross-functional team to design UX, write touch point copy and style guides.
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30 Under 30: San Francisco’s Hottest Up-and-Comers

Spearheaded and wrote all copy for Zagat's 30 Under 30 Awards in SF, a red-carpet awards ceremony.
Zagat San Francisco Link to Story
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DINE, Tasting Table's restaurant mobile app

I am the local influencer and content creator for this geo-driven restaurant mobile app.
Tasting Table Link to Story
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Tastemade Social and Video Channels

By creating video and insidery SEO-rich content, I grew Tastemade's Facebook following from 0 to 28K followers in 9 months.
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Watch My Tastemade Restaurant Videos

As video host and top leaderboard content creator, I scripted, shot and edited over 180 food videos.
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Michelin Green Guide to San Francisco

Overhauled and wrote all new copy for the 2017 Michelin Green Guide to San Francisco.
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Zagat Survey Restaurant Guide

Wrote 17 editions of the Zagat Bay Area Restaurants print guide, along with blog posts and newsletters.

About

I am a tech-savvy writer, editor, cookbook producer, content strategist, digital storyteller, and project manager with 15+ experience in all aspects of traditional and digital media, with deep connections in the food, travel, and media industries.

I work with publications, blogs, apps, and brands to tell stories that help readers and consumers make inspired decisions about where to eat and spend their free time.

My writing has been featured in:
- Food Network
- Bravo
- Zagat Survey
- Tasting Table
- Tastemade
- Mashable
- Michelin
- Gluten-Free Forever
- Food Arts

Copywriting clients include:
- Nomiku
- Google Geo-Location Services
- Zagat Survey
- The Food Network
- Michelin Green Guide
- Tastemade
- Nourish
- Chase Dining Rewards Card

As a self-proclaimed cookbook whisperer, I work with busy professional chefs, entrepreneurs, and publishing houses for the entirety of the cookbook publication process inclusive of proposal writing, pitching, developmental editing, copywriting, production (including photography and book layout in InDesign) and recipe testing, book launch, and ongoing marketing efforts.

Book clients include:
- HarperCollins
- Ten Speed Press
- Abrams
- Chronicle Books
- Zagat Survey
- Weldon-Owen.
- Sasquatch Books

I am also an effective social media consultant with a track record of increasing traffic and building engaged online communities and have a keen ability to develop custom products, identify strategies, forge marketing partnerships, and implement educational programming.

Follow my dining escapades at: https://vimeo.com/meesha

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Skills

  • video producer
  • editorial management
  • multimedia producer
  • project management
  • In Design
  • WordPress
  • CMS
  • Blogger
  • copywriting
  • Google Analytics
  • social media
  • G Suite
  • writing
  • editing
  • content strategy
  • recipe development and testing
  • ghostwriting
  • social media strategy
  • event production
  • ideation
  • curriculum development
  • speaking and panel moderation
  • video
  • restaurant criticism
  • cookbook whisperer