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Content, Copywriter & Digital Storytelling

Culinary Moxie Editorial Services

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Meesha Halm, Cookbook Whisperer for over 35 books

Proposal writing, pitching, developmental editing, copywriting, ghostwriting, and recipe testing. Clients include HarperCollins, Ten Speed Press, Abrams, Chronicle Books, Zagat Survey, and Weldon-Owen. Click here to see my book projects
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Sous Vide at Home: The Modern Technique for Perfectly Cooked Meals

Creative conception from proposal to publication of best-selling cookbook for Nomiku.
Nomiku Link to Story
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The Foreign Cinema Cookbook: Recipes and Stories Under the Stars

Featuring 125 signature dishes and rich storytelling from SF's hippest restaurant.
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Microsoft's Sidewalk Online Regional Guide

Worked with a cross-functional team to design UX, write touch point copy and style guides.
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Corn: A Country Garden Cookbook

Part of the award-winning series, New York Times writer and chef David Tanis showcases corn.
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Michelin Green Guide to San Francisco

Overhauled and wrote all new copy for the 2017 Michelin Green Guide to San Francisco.
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Zagat Survey Restaurant Guide

Wrote 17 editions of the Zagat Bay Area Restaurants print guide, along with blog posts and newsletters.
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Sous Vide Made Simple

65 recipes for easy weeknight meals using this popular cooking technique to greatest effect.
Nomiku Link to Story
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The Surreal Gourmet Entertains: High-Fun, Low-Stress Dinner Parties for 6 to 12 People

Food Network star Bob Blumer's signature book featuring recipes and music to cook by.
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Food Network Custom Restaurant Guide

Content creation and copywriting for 5-city restaurant guide and slideshow for its Shanghai offices.
Food Network Link to Story
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Balsamic Vinegar Cookbook

I am the sole author of this book featuring 40 recipes, history, and how Italy's famed condiment is produced.
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Joachim Splichal's Patina Cookbook: Spuds, Truffles and Wild Gnocchi (Great Chefs--Great Restaurants)

Splichal of Los Angeles' Patina presents recipes from his premiere fine dining haunt.

About

I am a tech-savvy writer, editor, cookbook producer, content strategist, digital storyteller, and project manager with 15+ experience in all aspects of traditional and digital media, with deep connections in the food, travel, and media industries.

I work with publications, blogs, apps, and brands to tell stories that help readers and consumers make inspired decisions about where to eat and spend their free time.

My writing has been featured in:
- Food Network
- Bravo
- Zagat Survey
- Tasting Table
- Tastemade
- Mashable
- Michelin
- Gluten-Free Forever
- Food Arts

Copywriting clients include:
- Nomiku
- Google Geo-Location Services
- Zagat Survey
- The Food Network
- Michelin Green Guide
- Tastemade
- Nourish
- Chase Dining Rewards Card

As a self-proclaimed cookbook whisperer, I work with busy professional chefs, entrepreneurs, and publishing houses for the entirety of the cookbook publication process inclusive of proposal writing, pitching, developmental editing, copywriting, production (including photography and book layout in InDesign) and recipe testing, book launch, and ongoing marketing efforts.

Book clients include:
- HarperCollins
- Ten Speed Press
- Abrams
- Chronicle Books
- Zagat Survey
- Weldon-Owen.
- Sasquatch Books

I am also an effective social media consultant with a track record of increasing traffic and building engaged online communities and have a keen ability to develop custom products, identify strategies, forge marketing partnerships, and implement educational programming.

Follow my dining escapades at: https://vimeo.com/meesha

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Skills

  • video producer
  • editorial management
  • multimedia producer
  • project management
  • In Design
  • WordPress
  • CMS
  • Blogger
  • copywriting
  • Google Analytics
  • social media
  • G Suite
  • writing
  • editing
  • content strategy
  • recipe development and testing
  • ghostwriting
  • social media strategy
  • event production
  • ideation
  • curriculum development
  • speaking and panel moderation
  • video
  • restaurant criticism
  • cookbook whisperer