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Content, Copywriter & Digital Storytelling

Culinary Moxie Editorial Services

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Meesha Halm, Cookbook Whisperer for over 35 books

Proposal writing, pitching, developmental editing, copywriting, ghostwriting, and recipe testing. Clients include HarperCollins, Ten Speed Press, Abrams, Chronicle Books, Zagat Survey, and Weldon-Owen. Click here to see my book projects
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Click here see my brand work

Uber Eats, Google, Nomiku, Zagat, The Food Network, Michelin Green Guide, Tasting Table, Tastemade.
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The Rise of Modern Indian Cuisine in San Francisco

August 1 Five, the new modern Indian restaurant in San Francisco, could be a metaphor.
Tasting Table Link to Story
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Bar Crenn Is Dominique Crenn's Personalized Tribute to France

Interview with chef-owner Dominique Crenn about 1930s-inspired Parisian salons.
Tasting Table Link to Story
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The Best Restaurants in SF for Spring 2018

Pop-ups set down fine dining roots in the Bay Area, while Michelin-pedigree chefs unveil casual spots.
Tasting Table Link to Story
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Sous Vide at Home: The Modern Technique for Perfectly Cooked Meals

Creative conception from proposal to publication of best-selling cookbook for Nomiku.
Nomiku Link to Story
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This is The Color Factory

Check out The Color Factory, an interactive pigmented playground. Garnered 1.3M views in 24 hours.
Tastemade Travel Link to Story
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Have You Heard of the Chambong?

It’s part champagne/part bong. I scripted and produced this video which got 1.3M views in 24 hours.
Tastemade Travel Link to Story
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Black Magic: The Hype and Health Benefits of Activated Charcoal

From cleansing pores and curing insomnia, charcoal remedies are being hailed as a panacea.
Gluten Free Forever Link to Story
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How one restaurant designed itself around preventing climate change

Though there is a plethora of revolutionary dining trends in 2016 — cricket flour, high-tech food delivery and poke to name a few — here’s one that goes beyond the palate and extends to our future: saving the planet. The Perennial is an audacious new “post agrarian,” sustainably designed restaurant in San Francisco that’s rethinking every aspect of traditional food service.
Mashable Link to Story
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Where to Eat and Drink for a Hayes Valley Date Night

Plot a progressive dinner date through San Francisco's hip Hayes Valley neighborhood
Tasting Table Link to Story
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3 Crazy-Delicious Mardi Gras Cocktails You Can Make at Home

If you don’t find yourself in a second line throwing beads on Bourbon Street this Mardi Gras, fear not. You can still get into the party spirit by whipping up your own Hurricane or Ramos Fizz.
Bravotv.com Link to Story

About

I am a tech-savvy writer, editor, cookbook producer, content strategist, digital storyteller, and project manager with 15+ experience in all aspects of traditional and digital media, with deep connections in the food, travel, and media industries.

I work with publications, blogs, apps, and brands to tell stories that help readers and consumers make inspired decisions about where to eat and spend their free time.

My writing has been featured in:
- Food Network
- Bravo
- Zagat Survey
- Tasting Table
- Tastemade
- Mashable
- Michelin
- Gluten-Free Forever
- Food Arts

Copywriting clients include:
- Nomiku
- Google Geo-Location Services
- Zagat Survey
- The Food Network
- Michelin Green Guide
- Tastemade
- Nourish
- Chase Dining Rewards Card

As a self-proclaimed cookbook whisperer, I work with busy professional chefs, entrepreneurs, and publishing houses for the entirety of the cookbook publication process inclusive of proposal writing, pitching, developmental editing, copywriting, production (including photography and book layout in InDesign) and recipe testing, book launch, and ongoing marketing efforts.

Book clients include:
- HarperCollins
- Ten Speed Press
- Abrams
- Chronicle Books
- Zagat Survey
- Weldon-Owen.
- Sasquatch Books

I am also an effective social media consultant with a track record of increasing traffic and building engaged online communities and have a keen ability to develop custom products, identify strategies, forge marketing partnerships, and implement educational programming.

Follow my dining escapades at: https://vimeo.com/meesha

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Skills

  • video producer
  • editorial management
  • multimedia producer
  • project management
  • In Design
  • WordPress
  • CMS
  • Blogger
  • copywriting
  • Google Analytics
  • social media
  • G Suite
  • writing
  • editing
  • content strategy
  • recipe development and testing
  • ghostwriting
  • social media strategy
  • event production
  • ideation
  • curriculum development
  • speaking and panel moderation
  • video
  • restaurant criticism
  • cookbook whisperer